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Bread Bakery Franchise Increases Facebook Page Likes By 3,883% With Franchise Marketing Pilot Program

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Great Harvest Bread Company is a bread bakery franchise with over 200 store locations across the United States. 

 

SocialMadeSimple became the social media team for five Great Harvest Bread Co. locations with the goal of generating Facebook Page Likes & increasing brand awareness.


Today, SocialMadeSimple is the preferred social media marketing vendor for the Great Harvest Bread Co. brand.

90-Day Results

Total Impressions

%

Increase in Facebook Page Likes

%

Increase in Facebook Page Reach

Average Cost Per Like

How We Do It

Custom Content

Our team of expert content writers learn the Great Harvest Bread Co. brand voice and create compelling, high-performing posts across their location networks.

Ad Campaigns

We create hyper-targeted, local ad campaigns for each franchisee to drive page likes. We work closely with Great Harvest Bread Co. corporate to ensure all ads are on-brand.

Reports & Support

The dedicated Client Success Manager is only one call away. Great Harvest Bread Co. receives a detailed breakdown of the campaigns’ progress through SocialModo.

SocialModo

Great Harvest Bread Co. has access to our powerful platform, SocialModo, to approve content, track performance, oversee the entire program, and more.

Custom Content

Published Everywhere

We created, scheduled, & posted 3 Great Harvest Bread Co. on-brand content posts per week across Facebook and Instagram. 

Franchisee-Specific Strategy

We created an entirely customized content strategy for each franchisee, adjusted scheduling & messaging based on seasonal promotions, & created creative imagery based on menu items unique to each franchisee. 

Boosted To Great Harvest’s Audience

Our propietary platform, SocialModo, automatically turns our highest-performing published content into boosted posts and serves them to the client’s target audience. 

Paid Social Ads

SocialMadeSimple ran customized lead generation ad campaigns for five Great Harvest Bread Co. locations that were shown to targeted audiences on Facebook & Instagram.

 

Through the success of the Franchise Marketing Pilot Program, Great Harvest Bread Co. generated a consistent flow of Page Likes & effectively boosted brand awareness. 

Targeting Strategy

  • Location-Based: 10+ miles of each location
  • Ages: 18 – 65+
  • Interests: Bakery, Panera Bread, Healthy Food, Pastry, Bread, etc.

*This is an example of targeting criteria, not an exhaustive list.

 

 Strategy Optimization

  • Start of Program: Launched Facebook ads with holiday-themed messaging in a web traffic ad campaign to drive website visits and increase sales.
  • Mid-Program: SocialMadeSimple shifted strategies to a Page Likes campaign to grow and engage Great Harvest Bread Co.’s Facebook community. 
GHBC ad examples

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SocialModo

With SocialModo, SocialMadeSimple’s proprietary platform, Great Harvest Bread Co. franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!

thatch sms analytics

Detailed Reporting

Great Harvest Bread Co. receives comprehensive reporting via platform dashboards and emails.

 

For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Platforms

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.

 

Content In Advance

We send bi-weekly emails to Great Harvest Bread Co. for feedback and revisions.

90-Day Franchise Pilot Results

Total Impressions

Total Page Likes Generated

%

Increase in Facebook Posts Published

Total Reach

Average Cost Per Like

Avg. Page Likes Generated Per Location

%

Increase in Facebook Page Reach

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