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Pest Management Franchise Marketing Case Study

Pilot Program Case Study
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Pestmaster Services is a franchise that offers professional pest management solutions for homes, businesses, & government facilities across the U.S.

 

SocialMadeSimple became the social media team for five Pestmaster locations with the goal of providing measurable results in the form of new clients, an increase in brand awareness, & a stronger social media presence.

Total Impressions

Total Reach

Total Leads Generated

How We Do It

Custom Content

Our team of expert content writers learn the Pestmaster brand voice and create compelling, high-performing posts across their location networks.

Ad Campaigns

We create hyper-targeted, local ad campaigns for each franchisee to drive real results. We work closely with Pestmaster Services corporate to ensure all ads are on-brand.

Reporting & Support

Receive a detailed breakdown of the campaigns’ progress through SocialModo. Also, the Client Success Manager is only one call away.

SocialModo

Receive access to our powerful platform, SocialModo, to approve and create content, track performance, manage your entire program, and more.

Custom Content

Published Everywhere

We post 2 Pestmaster on-brand content posts per week across Facebook and Instagram. 

Expertly Crafted by Content Specialists

Skillfully crafted social media posts that build credibility, showcase services, and position Pestmaster Services as a leader in the pest management space.

Boosted To Pestmaster’s Audience

Our propietary platform automatically turns our published content into boosted posts and serves them to Pestmaster’s target audience.

Paid Social Ads

SocialMadeSimple ran customized lead generation ad campaigns for 5 Pestmaster locations that were shown to targeted audiences on Facebook & Instagram.

 

Through the success of these ads, Pestmaster generated a consistent flow of free quotes requested & discount offers claimed. 

Lead Generation Ads 

Lead generation ad campaigns make it simple for Pestmaster to receive lead information in real-time, without the user ever having to leave Facebook or Instagram.
 

Targeting Strategy

  • Location-Based: 30+ miles of each location
  • Ages: 30 – 65+
  • Interests: Pest Control, Mosquito or Home Service, Insect Repellent, Weed Control, etc.

*This is an example of targeting criteria, not an exhaustive list.

 

 

Ad & Content Messaging

  • Content Categories: FAQs, residential services, commercial services, website blogs, etc.
  • Theme aimed at families & homeowners.
  • Encourage audience to request a free quote.

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SocialModo

With SocialModo, SocialMadeSimple’s proprietary platform, Pestmaster franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!

thatch sms analytics

Detailed Reporting

Pestmaster Services receives comprehensive reporting via platform dashboards and emails.

 

For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Platforms

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.

 

Content In Advance

We send bi-weekly emails to Pestmaster Services for feedback and revisions.

90-Day Pilot Results

Total Leads Generated

Total Impressions

Average Cost Per Lead

Total Reach

New Facebook Page Likes

Become Our Next Success Story

Choose a time to speak with a member of our strategic sales team!

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