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Flooring Franchise Generates Over $35,000 in Sales Through 90-Day Social Marketing Pilot Program

Flooring Franchise Marketing Pilot Program Case Study
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Floor Coverings International (FCI) is a manufacturer-direct flooring installation franchise that began a free 90-day Franchise Marketing Pilot Program with SocialMadeSimple in September 2021.


SocialMadeSimple became the social media team for five FCI franchisees with the goal of providing measurable results in the form of consultations requested & an increase in brand awareness. 

Total Impressions

Total Reach

Total Leads

How We Do It

Custom Content

Our team of expert content writers learn the FCI brand voice and create compelling, high-performing posts across their location networks.

Ad Campaigns

We create hyper-targeted, local ad campaigns for each franchisee to drive real results. We work closely with FCI corporate to ensure all ads are on-brand.

Reporting & Support

Receive a detailed breakdown of the campaigns’ progress through SocialModo. Also, the Client Success Manager is only one call away.


Receive access to our powerful platform, SocialModo, to approve and create content, track performance, manage your entire program, and more.
franchise marketing pilot program, pilot program, staffing agency marketing

Custom Content

Published Everywhere

We schedule & post content 3x/week across Facebook, Twitter, LinkedIn, and Instagram. 

Expertly Crafted

Skillfully crafted social media posts that build credibility, display showrooms, and position Floor Coverings International as a leader in the flooring franchise space.

Boosted Posts

Our platform automatically turns our published content into boosted posts and serves them to FCI’s target audience.

Paid Social Ads

SocialMadeSimple executes hyper-local advertising campaigns by producing world-class creative, reaching the brand’s marketing personas, & optimizing strategies for the best results.


Through the success of these ads, Floor Coverings International generates a consistent flow of free consultation requests & discount offers claimed.  

Lead Generation Ads 

Lead generation ad campaigns make it simple for Floor Coverings International to receive lead information in real-time, without the user ever having to leave Facebook or Instagram.    

Targeting Strategy

  • Location-Based
  • Ages: 26 – 65+
  • Interests: Renovation, Laminate Flooring, Home Improvements, Flooring, etc.

*This is an example of targeting criteria, not an exhaustive list. 

Ad & Content Messaging

  • High-quality images of the wide selection of products & services. 
  • Family-friendly theme. 
  • Encourage audience to request a free consultation.
Flooring Franchise Social Marketing Case Study

Still not convinced?

Chat with our team to learn how you can become our next success story!


With SocialModo, SocialMadeSimple’s proprietary platform, Floor Coverings International franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7! 

Social Media Calendar

Detailed Reporting

FCI receives comprehensive reporting via platform dashboards and emails.


For The DIYer

Each of our clients is granted 24/7 access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Platforms

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.


Content In Advance

We send bi-weekly emails to Floor Coverings International for feedback and revisions.

Pilot Program Results

Total Leads

Facebook Page Reach

Total Impressions

Average Cost Per Lead

Average Cost Per 1,000 Reached

Total Sales

Become Our Next Success Story

Choose a time to speak with a member of our strategic sales team!

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