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NEXTAFF Staffing Agency Increases Applicant Traffic & Sales Leads in 90-Day Franchise Marketing Pilot Program

Franchise Marketing Pilot Program Case Study
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NEXTAFF is an employment and staffing agency that offers employers a range of staffing services and solutions.

 

In July 2021, SocialMadeSimple began a 90-day Pilot Program for five NEXTAFF locations with the goal of providing measurable results in the form of both high-quality, interested job candidates & partnership opportunities with an estimated yearly value of over $100,000.

Total Impressions

Total Job Applicants

Average Cost Per Applicant

How We Do It

Dedicated Team of Experts

NEXTAFF’s dedicated Client Success Manager is just one call away! SocialMadeSimple assigns a Client Success Manager, a Digital Ads Specialist, and a team of in-house Content Specialists to learn the NEXTAFF brand and become an extension of their team. 

Paid Social Advertising

SocialMadeSimple’s custom advertising campaigns are built to achieve NEXTAFF‘s goals. We create, optimize, and manage Facebook and Instagram ads to generate sales lead information: job candidate or new business client.

Simplified Reporting

With 24/7 access to the SocialMadeSimple platform, SocialModo, NEXTAFF views real-time reports on campaign performance. Additionally, they receive weekly reporting emails that are informative and easy to understand. 

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Paid Social Ads

SocialMadeSimple ran customized lead generation ad campaigns for 5 NEXTAFF locations that were shown to targeted audiences on Facebook & Instagram.

 

For most NEXTAFF locations, these ad campaigns had the objective of generating leads in the form of candidates applying for a new job position. For one NEXTAFF location, SocialMadeSimple created lead generation ads with the objective of generating new business clients – Business looking to hire new employees through NEXTAFF.  

Lead Generation Ads 

Lead generation ad campaigns make it simple for NEXTAFF to receive lead information in real-time, without the user ever having to leave Facebook or Instagram.    

 

Targeting Strategy

  • Location-Based: 15+ miles of each location
  • Ages: 18 – 60
  • Business Client Campaigns: Special ad audience based on customer list – nursing contacts
  • Job Candidate Campaigns: Healthcare & industrial career-based interests (shift work, entry-level job, healthcare, etc.)

*This is an example of targeting criteria, not an exhaustive list. 

Ad & Content Messaging

  • Clear description of job type, title, & benefits.
  • Imagery of employees working in the field.
  • Call attention to NEXTAFF’s propietary X-FACTOR model.

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SocialModo

With SocialModo, SocialMadeSimple’s proprietary platform, NEXTAFF franchisees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7! 

thatch sms analytics

Detailed Reporting

NEXTAFF receives comprehensive reporting via platform dashboards and emails.

 

For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Platforms

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.

 

Content In Advance

We send bi-weekly emails to NEXTAFF for feedback and revisions.

Pilot Program Results

Total Job Applicants

Total New Partnership Leads

Average Cost Per Applicant

Average Cost Per Partnership Lead

Total Ad Views

Where Are They Now?

After the success of their free 90-day Franchise Marketing Pilot Program, SocialMadeSimple became NEXTAFF’s preferred social media vendor; going from 5 locations to now 14 locations (& counting) signed on with SocialMadeSimple.

Here are some results for all NEXTAFF franchisees one month post-Pilot Program!

Total Ad Views

Total Job Applicants

Total New Partnership Leads

Franchise marketing pilot program

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