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Franchise Marketing Pilot Program Increases Web Traffic for Children's Learning Center by +300%
Franchise Marketing Pilot Program Case Study View Full Case Study
Gideon Math & Reading Center is a learning center franchise for children that provides an affordable, individualized, and self-paced approach to mastering the basics of math and reading.
SocialMadeSimple began a 90-day Pilot Program with the goal of providing measurable results in the form of scheduled student evaluations & increased brand awareness across participating franchisees.
Today, after the success of the Pilot Program, we are the preferred social media vendor for Gideon Math & Reading Center and continue to grow their success through social media.
%
Increase in Web Traffic
Total Reach
Scheduled Student Evaluations
Cost Per Booked Evaluation ($1,500 Avg. Customer Value)
How We Do It
Dedicated Team of Experts
Gideon Math & Reading’s dedicated Client Success Manager is just one call away! SocialMadeSimple assigns a Client Success Manager, a Digital Ads Specialist, and a team of in-house Content Specialists to learn Gideon’s brand and become an extension of their team.
Paid Social Advertising
SocialMadeSimple’s custom advertising campaigns are built to achieve Gideon’s goals. We create, optimize, and manage Facebook and Instagram ads to meet the desired objectives – generating a consistent flow of scheduled student evaluations!
Simplified Reporting
With 24/7 access to the SocialMadeSimple platform, SocialModo, Gideon Math & Reading Center views real-time reports on campaign performance. Additionally, they receive weekly reporting emails that are informative and easy to understand.
Paid Social Ads
For the duration of the Pilot Program, SocialMadeSimple became Gideon Math & Reading’s social media team & executed high-performing campaigns by producing world-class creative, reaching Gideon Math & Reading’s marketing personas, and utilizing messaging that aligned with our target audiences.
Lead Generation Ads
Gideon’s lead generation ads are shown to targeted audiences on Facebook and Instagram, promoting Gideon Math & Reading’s free student evaluations.
Targeting Strategy
- Interests: Kumon, Sylvan learning, Mathnasium, etc.
- Parents with school-age children.
- Ages: 30 – 52
- Lookalike audiences based on website visitors, Facebook engagement, & customer lists provided by Gideon.
*This is an example of targeting criteria, not an exhaustive list.
Messaging
- Mention pricing to drive home affordability.
- Pivot to summer messaging for the months of May & June.
- Primarily geared towards parents who want their kids to succeed in school & achieve high marks.
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SocialModo
With SocialModo, SocialMadeSimple’s proprietary platform, Gideon Math & Reading Center franchsiees have the ability to view and manage editorial calendars, campaign stats, and aggregated messages across all networks in real-time 24/7!
Detailed Reporting
Gideon Math & Reading Center receives comprehensive reporting via platform dashboards and emails.
Connected Social Networks
Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.
For The DIYer
Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.
Content Weeks In Advance
We send bi-weekly emails to Gideon for feedback and revisions.
Pilot Program Results
Ad Campaign Performance
Scheduled Student Evaluations
Total Impressions
Average Cost Per Booked Evaluation
Total Reach
Impact on Web Traffic
%
Increase in Web Traffic from Facebook
Increase in Evaluations Scheduled
%
Decrease in Average Bounce Rate
Increase in Average Session Duration
Where Are They Now?
Today, through the success of the 90-day pilot program, SocialMadeSimple has become the preferred social media vendor for Gideon Math & Reading Center.
The franchise continues their growth on social media in a way that is consistent, affordable, and highly effective. Here’s a peek at post-pilot results from one location!
POST-PILOT PERFORMANCE (90 DAYS)
GIDEON MATH & READING CENTER – COPPELL, TX
Impressions
Estimated Revenue
Reach
%
Return On Investment
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