Why Franchises Choose SocialMadeSimple as Their Paid Social Advertising Vendor
Running paid social media ad campaigns (successfully) requires a team of experts that know what they’re doing.
Corey Cotnoir, SocialMadeSimple’s Chief Operating Officer, breaks down the 2 main reasons why franchises trust SMS to get the job done: powerful social marketing software designed for scalability & an impressive track record of producing qualified leads for businesses of all industries.
“It’s our paid social advertising solutions that are most sought after by all our businesses & have the highest customer satisfaction because it’s rare to find leads that are as quality and in high volumes like we provide.”
Corey: I would say it’s 2 things: the first would be the software that we built around this solution. As I alluded to earlier on, we’ve even built entire products around the lead generation experience to minimize the amount of work our team has to do which then, in turn, reduces the cost to the end advertiser or the end consumer. So we have a ton of technology we’ve built around this. For example, if you’re an advertiser who runs lead generation ads through SocialMadeSimple, we give you what we call a campaign status page and that status page automatically emails you the instant that a leader is generated. As I did mention earlier, that’s usually a very cumbersome process.
If you want to run lead ads you then have to figure out how to integrate those lead ads with your CRM, what notification you want to generate – is that an email, is that a Slack message, text messages, what is that? So we take care of a lot of that for you; we run the ad for you and then our system also goes and emails you. If you’re someone that’s on the go and you want it on your mobile phone, you get an email in your inbox and you can just call the lead right from that email. That’s a really important part of what we do with regard to the lead generation space separate from some other simple things: providing easy ways to integrate into your CRM, metadata, and emails, our status page has data all over it, etc.
Then really the second part of this is kind of a cookie-cutter answer but is absolutely true which is we are really really good at these. We’ve been doing them (lead generation ad campaigns) almost since the first day Facebook introduced them which at this point is 4 years in the making. So we have a really thorough track record of producing leads for businesses. We’ve worked with, I would say confidently, almost every business in every industry.
So if you’re watching this and wondering, “Can they? Yeah, but I have this industry but my leads are hard.” I guarantee you we’ve probably converted harder and worked with more challenging lead funnels. Just the data we have in-house, the track record, our results, the success we’ve built on and continue to optimize with is really reliable. It’s our advertising solution I think that is most sought after by all of our businesses and it’s the one that I think has our highest customer satisfaction because it’s rare to find leads that are as quality and in high volumes like we provide.
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