Social Media Marketing Strategy for Franchises vs. Small Businesses

SocialMadeSimple’s Director of Client Services, Veronica Jackson, guides us through the differences in building a social media marketing strategy for franchises vs. small businesses. Where to begin, what goals to prioritize, and more!

“Whether it’s a small business or a very large corporation, it’s the same goal we are trying to achieve: generate business for our customers… how we approach it has to be a different strategy.”

Social Media Marketing Strategy for Franchises vs. Small Businesses
with Veronica Jackson

Veronica: For our clients, it’s about looking at different strategies through the same lens. So whether it’s a small business or a very large corporation, it’s the same lens and same goal we are trying to achieve. We want to generate business for our customers and that’s the ultimate goal, but it’s how we approach it that has to be a different strategy.

For smaller mom and pop shops, we have to establish the company first. Get their name out there, get awareness, etc. If you have a brick-and-mortar shop, we want to get the name of your store out there so that if people are driving by, they know who you are and want to go in the store because they have seen and heard about who you are. So we have to establish their presence before we can generate that traffic into their store or their online website.

With larger brands, it’s a little bit different because they typically have established their presence online and have a brand behind them. So with them, we look at it through the lens of the creative. Do they need a creative refresh? Do they need a bit of rebranding and making sure that the creative is up to date and trendy? Additionally, with larger businesses, we are able to look a bit at the bigger picture. What have you done in the past that has worked well? What hasn’t worked well? Then taking insights from that and applying it to our campaigns so we can do maybe a lead generation campaign while additionally doing a web traffic campaign, for example.

So with larger businesses, it’s more about making sure their business is seen in the best light, and with small or medium-sized businesses it’s more about establishing their brand in the first place and then generating those leads and sales. 

 

Client Success Stories

Medical Practice Growth Provider Uses White-Labeled Social Media Services To Drive Results For Over 1,600 Medical Practices

Medical Practice Growth Provider Uses White-Labeled Social Media Services To Drive Results For Over 1,600 Medical Practices

SocialMadeSimple works with a leading end-to-end medical practice growth solution provider. This partner was looking to add social media services to their suite of products and they were in need of a white-labeled vendor that could deliver quality social media services at scale for several of their clients. Today, SocialMadeSimple produces social media content and ads for over 1,600 of their active clients.