Does Social Media Marketing Really Work?

…YES, it works! Veronica Jackson, SocialMadeSimple’s Director of Client Services, & Business Development Manager, Ryan Chiasson, chat about the skeptical view that many business owners can have on the power of social media marketing and how it is we prove them otherwise.

“One of my favorite things about working with small & medium businesses is when they get to see what social media marketing can do for them.”

Veronica: It’s a business within itself – it’s a money-generating machine. When people start to see that side of it, I love seeing their excitement and the transition in their attitude towards social media and advertising in general.

 

Does Social Media Marketing Really Work?

 

Veronica: So it always starts with just a conversation with the client. Talking about where they are, where they want to be, what their goals as a company are, even past advertising and marketing. So when you have that open conversation it’s easy for us to play that into our advertising and marketing on their behalf. And then from there, we take it to an internal team discussion: we get their ideas, get their business goals, and ask, “how can we make the magic happen?”.

That’s where the ad strategy comes into play. 

For some people, they just want to get their name out there, so we want to have an awareness campaign. Some people are looking to generate business immediately so we’re doing more of that lead generation campaign for them. One of my favorite things about working with smaller and medium businesses is them getting to see what social media marketing can do for them. So many people come and they think, “Oh it’s just about posting a picture, here’s a funny meme of the day”, and, yes, that’s some of it – that’s part of the enjoyment of social media in general. But watching how shocked they are and them saying, “Wow, people are actually recognizing my brand, walking into my store, and knowing who I am solely because of what they saw on social media”. 

It’s a business within itself – it’s a money-generating machine. When people start to see that side of it, I love seeing their excitement and the transition in their attitude towards social media and advertising in general. It’s its own business entity for them!

 

Ryan: Yeah, absolutely! I think for a lot of small to medium businesses, they see it as just this platform for the enjoyment and they don’t see the return on investment that it can actually bring. Although again, where 2020 was the year that this was their first real crack at social media, being able to talk about the positive return on investment that we’ve been able to produce is always an exciting conversation to have!