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Lawn Care Franchise Converts 25%+ of Leads From Seasonal Social Advertising Strategy
Lawn Care Franchise Case Study View Full Case Study
Weed Man Lawn Care Franchise is North America’s #1 franchise in lawn care, offering lawn fertilization, weed control, and integrated pest management services. Weed Man has been growing for over 50 years, with 250+ locations across the U.S. and Canada.
As a seasonal business, Weed Man was in need of a custom advertising solution that would drive new affordable leads year-round. SocialMadeSimple executes franchisee programs with the following goals:
Generate consistent, low-cost leads that convert & increase off-season conversion opportunities.
Average Cost Per Lead - peak season
Average Cost Per Lead - full season
%
Leads Turn Into Customers
Seasonal Advertising Strategy
SocialMadeSimple increases Weed Man’s ad budget during peak seasons to acquire qualified leads that are ready to become immediate customers. During the slower seasons, it’s important to stay in front of potential customers to maintain and build Weed Man’s brand presence.
This allows Weed Man to acquire customers in a way that is efficient, sustainable, and affordable.
Paid Social Advertising
Lead Generation Ads
Weed Man’s lead generation ads are shown to targeted audiences on Facebook and Instagram. Targeting primarily focused on social media users interested in lawn care, landscape design, Home & Garden Magazine, etc., lookalike audiences, and more.
Target The Ideal Customer
These ads are completely customizable and make it simple for a customer to receive a quote without ever having to leave Facebook or Instagram.
No Website Necessary
SocialMadeSimple sends the lead information to the client’s email(s) and a CRM in real-time.
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SocialModo
With SocialModo, SocialMadeSimple’s proprietary platform, Weed Man has the ability to view and manage editorial calendars, campaign stats, aggregated messages across all networks, and much more.
Detailed Reporting
Weed Man receives comprehensive reporting via platform dashboards and emails.
For The DIYer
Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.
Connected Social Networks
Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.
Content Weeks In Advance
We send bi-weekly emails to Weed Man for feedback and revisions.
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