Luxury Jewelry Boutique Generates An Average of $9,227 A Month From Social Media

E-commerce Case Study
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THATCH Jewelry is a luxury jewelry boutique, offering handmade jewelry from necklaces to rings, and beyond since 2014.


THATCH was in need of a comprehensive social marketing program that, above all else, focused on driving website traffic and increasing e-commerce sales.

Cost Per Post Engagement

Post Engagements Per Month


Return On Investment

Monthly Net Return

How We Do It

luxury jewelry e-commerce advertising

Dedicated Team of Experts

THATCH Jewelry’s dedicated Client Success Manager is just one call away! SocialMadeSimple assigned a Client Success Manager, a Digital Ads Specialist, and a team of in-house Content Specialists to learn the THATCH Jewelry brand and become an extension of their team. 

Advanced Paid Social Advertising

SocialMadeSimple’s custom advertising campaigns are tailored to THATCH Jewelry’s needs. We create, optimize, and manage Facebook and Instagram ads to achieve the desired objectives – website visits and purchases! 

Consistent Social Presence

We create branded content on Facebook, Twitter, LinkedIn, and Instagram specifically about your business. These posts showcase the business, the people behind it, promotions, and services.

Simplified Reporting

With 24/7 access to the SocialMadeSimple platform, SocialModo, THATCH Jewelry views real-time reports on campaign performance. Additionally, they receive weekly reporting emails that are informative and easy to understand. 

Custom Content

Published Everywhere

We schedule content across Facebook, Twitter, LinkedIn, and Instagram.


Expertly Crafted

Skillfully crafted social media posts that build credibility, showcase services, and position THATCH Jewelry as a leader in their space.


Boosted To Your Audience

Our platform automatically turns our published content into boosted posts and serves them to the target audience.

Luxury Jewelry e-commerce brand

Paid Social Advertising

By blending a data-backed strategy around paid social, reaching the clients’ marketing personas, and producing world-class creative, SocialMadeSimple provides THATCH Jewelry a social program that delivers results in the form of e-commerce sales.


After spending $890 per month, THATCH Jewelry generates an average of $9,227 per month in campaign revenue over 4 months.


luxury jewelry e-commerce case study

Facebook & Instagram 

We create, run, and monitor hyper-targeted, local Facebook and Instagram ad campaigns, focusing on the most popular online items.


Hyper-Targeted Ads

Targeting primarily focused on social media users who have engaged with THATCH Jewelry’s content, age (18-40+), lookalike audiences (using existing customer data), and interested buyers (jewelry, fashion, beauty, etc.).


Website Traffic Campaigns

With a focus on driving traffic to the brand’s e-commerce website, SocialMadeSimple creates ads that not only increase brand recognition but convert into sales.


With SocialModo, SocialMadeSimple’s proprietary platform, THATCH Jewelry has the ability to view and manage editorial calendars, campaign stats, aggregated messages across all networks, and much more.

fred fire

Detailed Reporting

THATCH Jewelry receives comprehensive reporting via platform dashboards and emails.


For The DIYer

Each of our clients is granted access to our platform, allowing them to post content, make edits, view reporting, and more.

Connected Social Networks

Post to Facebook, Instagram, Twitter, & LinkedIn with a single click.


Content Weeks In Advance

We send bi-weekly emails to THATCH Jewelry for feedback and revisions.

Still not convinced?

Chat with our team to learn how you can become our next success story!

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