Success Through Partnerships with Major Real Estate Associations
JustListed.Social (JLS) Product Specialist, Dan Black, gives an inside look into some of our partnerships with major real estate associations. From the California Association of Realtors (CAR) to Florida Realtors (FR), New York State Association of Realtors (NYSAR), and more, learn how we work together to build success around social media marketing for real estate!
“Depending on the partner, we put on bi-monthly or even quarterly, webinars to their members in which we teach them about social marketing as a whole.”
Dan: We work with some of the largest associations in the country, specifically the California Association of Realtors and the Florida Realtors. These are great organizations that have a pretty sharp focus on membership development, which is where we come in.
Essentially what we do is, depending on the partner, we either put on bi-monthly or even quarterly, webinars to their members in which we teach them about social marketing as a whole: the environment, the landscape, the changes, etc. As well as educate them about our product and how they can use them to increase their business, generate leads, so on and so forth.
And I do find it pretty meaningful to get a chance to showcase this product to these memberships as most of the individuals within those organizations are individual agents and small business people. They’re not mega-corporations, they’re just regular people making a living in an honest way. So it’s pretty gratifying to help them power their business with such an effective tool, and I really do love that aspect of what we do.