Advice From Our Marketing Manager: Digital Marketing in 2021
“I think the biggest thing is just doing it: getting on social consistently, posting, listening to your customers, seeing what they want to see, and providing them with some sort of value.”
Ryan: What do you think that businesses can do going into 2021 to be or remain successful with their marketing efforts? Of course, with all the news coming out about the pandemic, there seems to be somewhat of a light at the end of the tunnel and offices could even open sooner than we think. From a digital marketing perspective, how can those businesses be successful going into 2021?
Taylor: Yeah, in a digital marketing perspective I would say just do it and get on social media and post regularly. I think that’s the biggest thing! So many people our age and the younger generations realize how important that is. When I go make a purchase of anything over really $20, I go and look online. Whether that’s a Google search, Facebook page, or Instagram page, I always try to do research because it’s available and it’s so easy! I think the older generation – and I don’t mean to sound agist or anything like that- have a more traditional old-school way of running business.
Social media – that’s for entertainment, that’s not going to affect my business, I’m not going to get on TikTok, that’s not going to help me with my financial business. But at the end of the day, the customers you’re selling to are people. People like entertainment and people are on social media whether you like it or not. So I think the biggest thing is just doing it, getting on social consistently, posting, listening to your customers, seeing what they want to see, and providing them with some sort of value.
Ryan: Yeah – definitely! I think it’s interesting what has happened in the social space. When they first started Facebook, it was all about content and then they started rolling out advertising and it’s all about advertising. Now it has all come to a point where it’s a combination of both that you need to be successful. I also think it’s interesting that with the businesses I talk to, they aren’t always privy to the importance the content still has when it comes to social media.