A Social Media Marketing Platform Made Simple
SocialMadeSimple’s marketing technology powers everything we do. Chris Flynn, Chief Technology Officer and the man behind the magic, gives an inside scoop on the SocialMadeSimple platform and what it can do.
“The simple part of SocialMadeSimple really drives a lot of what we do.”
Chris: Really that’s what it’s doing – it’s holding some content and posting it on social media and just organizing that whole process because, at its heart, it’s simple; but doing a good job of it gets pretty complicated.
Transition: A Social Media Platform Made Simple with Chris Flynn
Ryan: In a more diluted version, what exactly is our platform and what exactly does it do?
Chris: It just holds a bunch of content that we want to post on social media for our clients. It does all sorts of analysis on that to figure out: what’s working or not working, when is a good time to post, what’s a good thing to post on this particular thing, etc. It helps us boost them in terms of making paid content, to get it in front of more people. So really, that’s what it’s doing. It’s holding some content and posting it on social media and just organizing that whole process because, at its heart, it’s simple; but doing a good job of it gets pretty complicated.
Ryan: Yeah, definitely! What would you say are some of the biggest advantages of the platform for business owners; from either a time or value perspective?
Chris: It depends how they’re using it really. In terms of their direct use of the platform, it’s that it makes it easy and straightforward. That kind of has to do with killing the features where if something is more in the way than helpful, then we don’t want it there. So I think the simple part of SocialMadeSimple drives a lot of what we do.
If somebody is coming to either use our platform to make some posts themselves or, more commonly, that they’re hiring us to handle the content and they are overseeing, it puts the information right in front of them and makes it easy to use. I think that’s also true of our other customers which are internal users. You said you were doing content yourself before, so we try to make it as easy as possible for that in order to drag down the costs and keep the value high. I think the two users are pretty different in terms of how they use it, but the end goal is the same: making it as easy as possible to get what you want.
The more one person can do, the less we can charge all those people!