Quick Tips to Posting Organic Content with Content Specialist, Trevor Cooper
“It’s not going to be easy to get engagement if people can’t relate or can’t read it and enjoy it.“
Ryan: What would you say are some of the most important things when posting, and even curating, organic content?
Trevor: So first, Monday is our curation day so usually we try to see who your target audience is, which is the biggest thing. This is so you can see what accounts are affected by the curation and then just go from there. Seeing what the audience likes, seeing the tone that you like for your audience, and finding out what they want to hear is really the biggest thing. It’s not going to be easy to get engagement if people can’t relate or can’t read it and enjoy it.
Another huge thing is the timing of when to put those posts out. Over the last couple of years, we’ve compiled a ton of data and our platform actually does that for us and it takes a lot out of the guessing so it’s really cool!