The SocialMadeSimple Blog

Everything social media for small business.

HOTWORX Testimonial for SocialMadeSimple

"With the launch of a new and innovative fitness franchise, we knew social media would be the most important lead source for HOTWORX membership sales. Our target membership demographic is heavily present on Facebook and Instagram and as the brand continued to grow, we...

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Find new patients for a Gynecology practice

Client: Dr. Gillian Esser Industry: Gynecology Practice The challenge: Dr. Esser wanted to find new patients for her Cynosure "MonaLisa Touch" services. The solution: Our team was able to craft a sensitive and compelling lead ads campaign using video that made women...

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Using Spanish Facebook ads to drive mortgage leads

Client: Martin Alvarado Industry: Mortgage Lender The challenge: Martin hoped to connect with people in his area who were interested in purchasing a home for the first time, and spread awareness of his team as a mortgage resource to the community. The solution: Our...

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5 Myths About Boomers and Millennials Working Together

It’s 9am, a Monday, and I’m walking through the doors of SocialMadeSimple to get to work! It’s another day in the office with my coworkers, except for the fact that I’m 35 years their senior. Working in a company that’s 90% millennials could appear to be challenging,...

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Meet the SocialMadeSimple 2017 Summer Interns!

This summer, SocialMadeSimple took on three college interns to join the team and learn about all things social! Since May, our interns have been learning about social media and advertising from the SMS staff. Read more to learn more about our intern team! Brooke Ames...

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Foolproof Formula For Marketing To Your Generation!

Have you ever noticed how you change the way you speak to your grandmother vs. your peers? Why shouldn’t your digital marketing reflect the fact that different generations react, engage, and share different content from one another? What’s the secret? Let’s break it...

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Innovation in Boston: The F.U. Rule and More

-By Robin Greenbaum- In early June I attended the Bostinno State of Innovation in Boston. I was lucky enough to hear Governor Baker's impression and vision for innovation in Boston, including what motivated GE to move their headquarters to Boston and the state's plan...

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4 Steps to Spring Clean Your Social Media

-By Amanda Cripps- The trees are budding, and so are your chances of growing your business with social media. Did you know that 90% of businesses report increased exposure from social media, and more than 50% see improved sales? Based on our experience, those finding...

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Lead Ads- How Do They Compare? [Infographic]

-By Robin Greenbaum- What type of lead generation will you get more bang for your buck? Yes, Google PPC ads are easier to measure for ROI, but they're not the most affordable option. Paid social is where a lot of marketers are spending their marketing budgets. This...

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Why Should You Partner With Us?

- By Cameron Gerbers- We don't have to tell you twice that demand for social media fulfillment services is exploding. We know what an undertaking it can be to provide a social service to a multitude of customers. Managing a few customers can be done, but how can an...

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Dashboard Support Made Easy!

-By Jessica Fonseca-Moreira- Do you have a question about social media marketing? Need step-by-step directions on how to connect a Facebook page to your dashboard account? Don’t worry, SocialMadeSimple has got you covered! We make it our goal to provide easy-to-find...

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How to react to Facebook’s new reactions

-By Matthew Painten- We're sure you've heard that everyone's plea for more responses to posts have been answered with Facebook’s new reactions. Contrary to just adding an "unlike" button, this new feature allows users to react to a post with the "haha", "wow", "sad",...

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Social Media Roundup- February 2016

Two months into the year and wow, have big things happened. Twitter BLEW UP after Queen B almost fell performing at Super Bowl 50. Chaos ensues after SnapChat's face swap filter was released. I mean, have you seen any of them? They're just creepy sometimes. Facebook...

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Make Them FEEL the Taco, Not Just See It

-By Robin Greenbaum- It's almost impossible to scroll down a social feed and not see a video. Whether it's a cat riding on a vacuum or how to make pizza bites, users are eating it up (pun intended). The usual post with an article or a link promoting a product doesn't...

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New to the team: Gina Pidej

My name is Gina Pidej and I have a confession to make: I didn’t graduate with a degree in communications/business or anything related to social media OR marketing. Instead, I hold a BFA in Animation, which is undoubtedly far from what SocialMadeSimple does. After...

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